Clients undergoing microblading in Warwickshire might regard the art that is being applied to their brows as being a matter not of the latest technology but the skill and invention of the highly-trained member of staff providing the treatment.

However, it seems that even a world normally assumed to be about fancy computer gadgets and the latest in electric vehicle technology has now apparently started to build links with microblading. 

This has come through cosmetics giant L’Oreal, which has unveiled two new innovations in the world of beauty at the CES 2023 technology show in Las Vegas. 

As well as the firm’s HAPTA device, aimed at enabling people with limited motor mobility to apply makeup themselves, it has created the L’Oreal Brow Magic device, which promises users “natural, precise microblading results at home”. 

Designed in partnership with tech company Prinker, the device is claimed to offer a simple, fast way for users to give themselves a treatment and take up less time and effort in doing so.

Of course, one might ask how a user untrained in the finer points of microblading styles and techniques would know what to do. L’Oreal’s answer is that the clever machine will work this out.

It said: “Using L’Oréal’s Modiface AR technology, L’Oréal Brow Magic scans the user’s face and makes recommendations for microblading, micro-shading, or filler effects.”

It all sounds so great, but if anyone thinks that this means microblading can all be done at home now with a machine making all the decisions, think again.

After all, what if the recommendation turns out to be in error? Or fashions change? Will software update with this? And if it is wrong the first time, while the device be able to recognise this and suggest an alternative?  

Perhaps this is just the latest in so many cases of an attempt to get a computer to take human decisions. But this is not an issue of ‘big data’ or crunching vast arrays of statistics. It is about a judgement call on human appearance that should be made by another human. 

Despite the rise of the machines, it’s unlikely to be “hasta la vista baby” time for microblading artists yet.